Skip to Content

Supa Quick

Driving Franchise Excellence 

Supa Quick, South Africa’s leading tyre dealer and auto fitment franchise, has been keeping motorists safe on the road for decades. Owned by Bridgestone, the network has grown to over 200 fitment centres nationwide, making it one of the largest automotive franchise networks in the country. As a franchise organisation, Supa Quick’s reputation relies on two key pillars:

  • Operational efficiency across its widespread dealer network.
  • Exceptional customer service that keeps fleet and retail clients loyal in a competitive market.

To remain a market leader, Supa Quick recognised the need to modernise its operational and customer engagement platforms.

“CBOS is a partner that ticks all the boxes within our business and is an integral part of our team and business. Always helpful, pleasant to deal with, diligent in their approach and the relationship goes deeper than purely a customer and provider relationship.”

Supa Quick Logo
Christo Jansen van Rensburg
Divisional Head, Bridgestone South Africa Retail

Key aspects of the project

Franchise Unification

Bringing over 200 independently operated fitment centres onto a single, cohesive platform without sacrificing local flexibility. The system connects stores, head office, and partners in real time, eliminating silos while maintaining the realities of franchise-based operations.

Customer Experience Data

Rather than treating customer engagement as a separate layer, customer interactions are embedded directly into operational workflows. This creates a more consistent, responsive experience across retail and fleet customers, driven by live operational data instead of disconnected touchpoints.

Future-Ready Cloud Foundation

Designed and deployed on Microsoft Azure, the platform replaces legacy constraints with a scalable, secure infrastructure. Beyond immediate efficiency gains, it gives Supa Quick the ability to innovate faster, adopt new digital initiatives, and grow without re-engineering its core systems.

Challenge

As Supa Quick scaled nationwide, fragmented systems and manual processes limited visibility, consistency, and innovation across its franchise network.

Despite its scale, Supa Quick was managing its franchise operations through a patchwork of manual processes and loosely connected software systems. This environment created several critical challenges:

Supa Quick Tyres


  • Disjointed customer interaction: Customer touchpoints were disconnected from the operational systems, limiting the ability to deliver seamless experiences.
  • Inefficient franchise operations: Stores were operating in silos, making it difficult to coordinate processes, track performance, and ensure brand standards across 200+ locations.
  • Infrastructure and access limitations: Legacy systems created bottlenecks in user access and data sharing, slowing down collaboration across stores, head office, and partners.
  • Innovation barriers: Implementing new digital initiatives was complex and time-consuming, hampering Supa Quick’s ability to innovate at speed.

In short, the franchise was growing, but its technology foundation was holding it back.

Solution

We implemented a custom Franchise Management System that connected stores, head office, and partners through a single, cloud-based operational platform.

Supa Quick partnered with CBOS, a leading South African bespoke software solutions provider, to design and implement a Franchise Management System (FMS) purpose-built for their operational needs.

CBOS’s approach included:

  1. Architecture and Data Flow Design

    • Streamlined data flows between individual stores, head office, and external partners.
    • Centralised operational oversight while enabling local flexibility at franchise level.

  2. Franchise Management System Development

    • A fully integrated platform to manage store operations, customer engagement, and fleet service delivery.
    • Tools to enhance collaboration between stores and enable consistent customer service standards.

  3. Modern Cloud Deployment

    • Hosted on CBOS-managed infrastructure within Microsoft Azure Cloud Services.
    • Guaranteed secure, scalable, and high-performance access to all relevant stakeholders, regardless of location.

  4. Ongoing Innovation and Support

    • CBOS remains responsible for continued development, provisioning, support, and management of the platform.
    • Joint innovation initiatives ensure the system evolves with Supa Quick’s business and customer expectations.

Impact

The platform unified operations and customer interactions across Supa Quick’s network, improving efficiency, collaboration, and service consistency at scale.

The new Franchise Management System has transformed how Supa Quick operates across South Africa by streamlining processes and data flows, which has reduced manual effort and duplication of tasks while enabling stronger collaboration between stores, head office, and fleet partners through a unified platform. Customer interactions are now fully integrated with operational systems, resulting in a more responsive and consistent service experience, particularly for high-value fleet customers.

Deployed on Microsoft Azure, the solution provides a secure, reliable, and scalable infrastructure that supports ongoing growth while ensuring resilience. With CBOS continuously driving innovation, the system has also established a future-ready foundation that positions Supa Quick to adopt emerging technologies and maintain its reputation for franchise excellence.
Supa Quick Franchise Shop

Nationwide Consistency

200+ franchise locations

Operational 
Visibility

Real-time insight

Fleet Service 
Excellence

Reliable service for high-value fleet clients

Scalable Cloud Foundation

Growth, resilience, and innovation

Let's Connect

Interested in building a smarter, more connected operation? Contact us to discuss how bespoke software can support your business goals.

Submit